Kuban wines have emerged on the largest internet platform of China

June 17, 2020 / Foreign economic activity

Krasnodar agro-industrial firm «Phanagoria», one of the largest on the winery market in Russia, has announced about the start of sales of its wines at the Chinese e-commerce platforms TMall.com of Alibaba Group. Internet sales platforms are targeted at Chinese and foreign purchasers.

A batch of Phanagoria wines «Muscat amber» and «Muscat rose» were released specially for TMall. In total, 16 thousand bottles of each Muscat wine were shipped to China as reported in the press release of the company. In the near term it is planned to expose Russian cognac of the line «Old Russian oak-tree» on the internet platform.  

Over four years of cooperation with Chinese partners four flag stores were opened and Phanagoria wines participate in the largest exhibitions across the country. The promotion of Kuban wines to Chinese market is supported by the Chinese partner Hong Zhanhai and the Russian export center.