Krasnodar Magnit starts construction of a proprietary ecosystem

September 17, 2020 / Announcements and results of actions

Krasnodar Magnit starts implementing a concept of establishing a proprietary omnichannel ecosystem from launching a service of online pharmacy.

The debugging of the service runs on the example of 100 pharmacies from Moscow and Moscow region. A product mix of online pharmacy includes approximately 5000 items. Testing will be running until the end of 2020, after which project scaling will take place to other regions.

On the basis of the online pharmacy Magnit fine tunes the technologies and operational model for future launch of a proprietary delivery of food products and ultimately establishing of an omnichannel ecosystem of the company.

For reference only:

Business ecosystem is a set of proprietary or partner services united around one company. The ecosystem may be concentrated around a single realm of life of the client or penetrate immediately into several realms.  

Magnit is the largest retailer in Russia with headquarters located in Krasnodar.